Until exposed to the actual choices, many companies incorrectly believe that there is just one type of Business Plan that is "ideal."

As a practical matter, however, a given plan should reflect the characteristics and the specific situation of the individual company — both currently and also in terms of the changes that can be reasonably anticipated in the period covered by the Plan.

There are, for example, the following types of Business Plans to consider:
 

Every company should develop and use a succinct written business plan to guide its operations.

The plan should present the company’s business model, its specific market opportunity, its targeted customers, the benefits and competitive advantages of its products or services, its protection strategy, the company’s marketing and selling activities, the credentials of its management team and advisors, the company’s funding to date, its current requirements, and a financial forecast.

To expedite the initial review process, BLUE ROCK CAPITAL urges companies to send or FAX a one-page synopsis of this information rather than the entire document.

BLUE ROCK CAPITAL makes long-term equity investments in promising seed-stage and early-stage ventures in the Mid-Atlantic region from the Carolinas to New England. The Fund emphasizes information technology, business services, and related fields. It does not invest in biotechnology, invasive medical devices, pharmaceuticals and certain other situations. For more information, please see www.bluerockcapital.com.