BRC MANAGEMENT CORP.

www.bluerockcapital.com

Operating Characteristics:

what changes as companies grow


Phase I

The Start-Up

Phase II

The Growing Venture

Phase III

The Mature Company

Cash position Limited financial resources ...

need to address basic capital and cash-flow issues


 
 
 
 
 
 

 

 
     
Organization No specific organizational structure    
     
Communications Direct communication ...

"one-on-one" style


 
 

 

 
     
Definition of the business Few, if any, stated policies    
     
Strategic focus Emphasis on reaching the market and generating revenue    
     
Compensation program Compensation based on need (and availability)
 
 
 
 

 

 
     
"How things are around here" Organizational culture mirrors

the founder's style and values


 
 

 

 
     
"Roles & holes..." Duties and responsibilities are loosely defined -- everybody wears multiple hats
 
 
 
 

 

 
     
"Center" Clear sense of organizational purpose
 
 
 
 

 

 

 
Phase I

The Start-Up

Phase II

The Growing Venture

Phase III

The Mature Company

Cash position Limited financial resources ...

need to address basic capital and cash-flow issues

Cash position Increased cash-flow and requirements... some borrowing capability ... need to generate additional capital   
     
Organization No specific organizational structure Organization Organizational structure forms around individual personalities  
     
Communications Direct communication ...

"one-on-one" style

Communications Increased demand for lateral communication (geometric growth in need for information)  
     
Definition of the business Few, if any, stated policies Definition of the business Policies evolve from practices (and are often conflicting)  
     
Strategic focus Emphasis on reaching the market and generating revenue Strategic focus Emphasis on growth and raising capital to create and sustain growth  
     
Compensation program Compensation based on need (and availability) Compensation program Compensation based on need but often administered accord-ing to personal or subjective factors  
     
"How things are around here" Organizational culture mirrors

the founder's style and values

"How things are around here" Organizational culture becomes ill-defined as new people join the company  
     
"Roles & holes..." Duties and responsibilities are loosely defined -- everybody wears multiple hats "Roles & holes..." Duties and responsibilities are defined by the incumbents ac-cording to current priorities as they are perceived  
     
"Center" Clear sense of organizational purpose "Center" Duties and responsibilities are defined by the incumbents ac-cording to current priorities as they are perceived  

 
Phase I

The Start-Up

Phase II

The Growing Venture

Phase III

The Mature Company

Cash position Limited financial resources ...

need to address basic capital and cash-flow issues

Cash position Increased cash-flow and requirements... some borrowing capability ... need to generate additional capital  Cash position Financial stability, slower growth, bankable

Sellable?

     
Organization No specific organizational structure Organization Organizational structure forms around individual personalities Organization Formal organizational structure defined by functional needs
     
Communications Direct communication ...

"one-on-one" style

Communications Increased demand for lateral communication (geometric growth in need for information) Communications

Increasingly formal communications -- various methods

     
Definition of the business Few, if any, stated policies Definition of the business Policies evolve from practices (and are often conflicting) Definition of the business Policies get documented for consistency and fairness
     
Strategic focus Emphasis on reaching the market and generating revenue Strategic focus Emphasis on growth and raising capital to create and sustain growth Strategic focus Emphasis on spending and cost control, less emphasis on R&D and growth strategies
     
Compensation program Compensation based on need (and availability) Compensation program Compensation based on need but often administered accord-ing to personal or subjective factors Compensation program Structured compensation based on internal and external equity considerations
     
"How things are around here" Organizational culture mirrors

the founder's style and values

"How things are around here" Organizational culture becomes ill-defined as new people join the company "How things are around here" Organizational culture gets redefined and is set as foundation for strategic planning
     
"Roles & holes..." Duties and responsibilities are loosely defined -- everybody wears multiple hats "Roles & holes..." Duties and responsibilities are defined by the incumbents ac-cording to current priorities as they are perceived "Roles & holes..." Duties and responsibilities are officially defined according

to current and future organizational needs

     
"Center" Clear sense of organizational purpose "Center" Duties and responsibilities are defined by the incumbents ac-cording to current priorities as they are perceived "Center" Organizational purpose is formally redefined through strategic planning


Virginia G. Bonker
230 Lackawanna Dr.
Andover, N J   07821-4113
 Tel 973 426-1767  Fax 973 426-0224
virginia@bluerockcapital.com
 Terry Collison
5700 Kennett Pike
Wilmington, DE  19807-1312
Tel 302 426-0981  Fax 302 426-0982
terry@bluerockcapital.com